If you’ve ever tried to build a storefront with WooCommerce and ended up rage-Googling “how to undo WordPress disaster,” this article is for you.

Same if you’ve stared blankly at a Shopify dashboard, wondering why selling a $4.99 ebook suddenly requires a business license, a plugin bundle, and a developer named Greg.

For many indie authors, the idea of selling books directly to readers sounds great in theory—keep more money, own the customer relationship, escape the algorithm. But the reality? It’s a digital labyrinth. One that usually ends with a sigh, a credit card bill, and a sheepish return to Amazon.

The Problem Isn’t You. It’s the Tools.

Most ecommerce platforms were built for businesses that sell physical products with warehouses and shipping policies—not for indie authors with digital files, multiple pen names, and the occasional launch meltdown at 2 a.m.

You don’t need abandoned cart recovery flows or SKU management. You just need a clean, credible way to:

• Showcase your books professionally
• Choose how and where each book is sold
• Make sure readers can actually find you

And ideally, you’d like to do all of that without learning to code or paying $29.99 a month for features you’ll never use.

That’s where Direct2Readers comes in.

A Storefront Without the Storefront

Direct2Readers is a new kind of sales and discovery platform built specifically for indie authors. It’s not trying to replace your retailer pages or personal website. It’s not a walled garden. It’s more like a curated hallway between your books and the readers looking for them.

Here’s the twist: You don’t need to build a store to start selling.

You can link each book to your existing retailer pages, your own site, or—if you want—sell directly through Direct2Readers and keep 80% of the sale. You get to choose how each title is sold. No integrations. No setup fees. No plugins.

Think of it as the “easy button” for professional sales listings—minus the tech headaches.

What You Do Get

• A clean, searchable profile for all your books (and all your pen names)
• Discovery tools based on what readers actually care about: tropes, vibes, character types
• Control over every call-to-action
• The ability to change your links any time, no back-end wizardry required
• Optional direct sales, with customer data included

In other words: Flexibility without friction.

Direct Sales Without the Learning Curve

If you’ve ever wanted to experiment with selling direct but got stuck at the “install Stripe” stage, this platform was built for you. When you opt in to sell direct on Direct2Readers, everything is already set up:

• The payment processor
• The digital delivery
• The payout system (you get 80%)
• The email opt-in
• The reader confirmation and follow-up

All you have to do is upload your files and check a box.

Final Thought: You Don’t Need to Choose Sides

This isn’t about abandoning what’s already working. It’s about adding a tool to your business that gives you more control, more data, and more revenue—without adding more work.

You’ve already built the books. Now give them a place to live that doesn’t demand a subscription fee and a plugin sacrifice.

No storefront? No problem.

Want to learn how it works?
Here’s a Webinar that Explains it All→